Nickell’s Bag

Music, art, and life in Missoula

New sign erected

March 26th, 2008 · 12 Comments

The Wilma Theater is installing a huge new marquee today. Am I the only person who thinks it looks….um….somewhat phallic? Especially given its positioning on the building, somewhere around the waistline? Pointing upward? Brilliant red?

wilma sign

Supposedly this is a reproduction of the building’s original marquee from way back. So it’s a historical phallus, no less!

Tags: Architecture & Landscape · Theater

12 responses so far ↓

  • 1 Chris // Mar 26, 2008 at 1:52 pm

    I’m glad to see there is a new marquee; it’s good the new owners aren’t just dicking around when it comes to the remodel. Er. . . .

  • 2 Signs of the times « 4&20 blackbirds // Mar 26, 2008 at 2:11 pm

    [...] March 26, 2008 in AbortionTags: Missoula, Montana, the Wilma Walking back and forth across Higgins Bridge today, I watched the raising of the Wilma’s new sign – a retro throwback that looks great, but sort of reminded me of something. Joe Nickel points out exactly what that something is on his blog, nickellbag. [...]

  • 3 Rebecca // Mar 26, 2008 at 2:30 pm

    It looks like a vibrator with friction problems. Ow! Ow! Ow!

  • 4 Patia // Mar 26, 2008 at 2:42 pm

    Now they just need to install a Chapel of the Love for X-rated showings.

  • 5 Lori // Mar 27, 2008 at 11:15 am

    Joe, I agree – I prefer to call it Missoula’s own cockamamy story:
    “Angry red penis meets Lawrence of Arabia”

  • 6 JC // Mar 27, 2008 at 11:55 am

    Haha. Podger’s piece in the Missoulian today is the icing on the cake:

    “a retro Wilma sign dangled…”

    “pouring their energies… into the historic building.”

    “I’m nervous. This is the first piece that is going up…”

    “a direct entrance to the street.”

  • 7 Patia // Mar 27, 2008 at 2:45 pm

    We need a name for it.

    The Wilma Wanger?

    The Missoula Member?

  • 8 Missoula: Diverse? Hungry? Both? // Mar 27, 2008 at 2:50 pm

    [...] Western Montana 360 ← New sign erected [...]

  • 9 Brad Tyer // Mar 27, 2008 at 3:42 pm

    Love that guy in the background drilling the facade…

  • 10 Chris // Mar 27, 2008 at 4:03 pm

    Peder Theater?

  • 11 Thom // Apr 5, 2008 at 7:46 am

    Who did the ink on the shaft? Nice job with the needle. Wilma must be a very special gal.

  • 12 M // Apr 12, 2008 at 11:40 pm

    Wow. Right when I was leaving town the sign was coming down…now look what I have to return to in the summer! That is a full on penis welcoming people to downtown.

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